On yer bikes!

Vodafone in the UK is paying its employees 85 pounds per month if they bike to work instead of taking the car. British pharma giant GSK does the same, but with a voucher system since they apparently don’t trust their employees with more real money. On the upside, GSK provides drying racks, ironing racks and shoe racks, so I reckon they’re okay.

A growing number of UK employers offer similar incentives to lessen their carbon footprint, save parking space and have healthier employees who can more reliably stay at their stations.

Now I’m hoping for a follow-up study that reveals how many of the cyclists didn’t ride their bikes when all they stood to gain was better health, but who were swayed by a few more bucks each day from The Man.

P.S: I think GSK should honor more of the test-tube entreprenuers who contributed to this enormous company by changing their name to Glaxo, Burroughs, Wellcome, Smith, Kline, French and Beecham.