Hunting high and low

I was just about to write something condescending about the cab driver in this ad for Hunt being an immigrant while the shooter is an upper-class Swede. Then I googled it and saw that it won the Silver Egg at this year’s Swedish ad awards.

Maybe it’s ironic and I’m too old to get it. Maybe it’s the vegetarian in me that reacts to the poor slain creature.

What do you say? Is it only me or is this ad just a little bit off?