Money for nothing on Spotify

Spotify has a really good offering (tons of free music), but they must also have an outstanding sales department. How else are they able to convince companies to buy ads with a pitch like this: ”Our product is free for everyone, but those who want to can pay to not have to listen to your advertisements.”

Taste that thought again – people are willing to pay for what they are already getting for free, just so they don’t have to listen to what you have to say. How awful or intrusive or boring is your message when people would rather pay money for nothing than pay attention to you?