Stokke

Last year, I sent $300 dollars in cash to Kristine Landmark, the CEO of Stokke A/S, a Norwegian company that makes hip baby carriages (see image). Her sales rep for Sweden had lent me a brand-new wagon for free and I though I’d show my gratitude. (And defend what’s left of my journalistic integrity.)

I never heard back from her. Not a word. She probably just pocketed the money and bought herself a new pair of shoes. La, la, la. So now, instead of having a fan she has a disillusioned could-have-been customer who feels a little cheated.

It didn’t have to be this way, Kristine. Just e-mail me “thank you” and I’ll be your friend again.