Generation Me

I used to work for a company that sold services in employer branding, i.e. we helped employers understand what they need to offer in order to attract talented people. There, the main concern among employers was to figure out how to pander enough to the spoiled generation now entering the workforce.

This is great news to those who are getting older. If the main attraction of hiring young people was low costs, then today’s youngsters are removing what is their biggest advantage by demanding in-house gyms, year-end bonuses and “inspiration trips” to the south of France.

This sounds like a golden opportunity for us old folks, since we can say “Screw all the freebies as long as you pay me a decent wage. And throw in some dental insurance while you’re at it, ‘cause they’re starting to come loose.”