Monday, March 02, 2009

Why not eat this blog?

When Apple introduced the iPod Shuffle, there was a line in the legal text that read “Do not eat iPod Shuffle”. I thought that was funny because it made the point that the device is so small that you just might eat it by mistake. Sneaking it in with the mind-stoppingly boring legal script was a stroke of subversive genius that did nobody any harm. It just spread some joy where it was much needed.

After a few months of such unruly fun, the unsmiling lawyers caught on and said the sentence had to go, and they got their way. The world got a little less enjoyable and nobody benefited. (God, it must be depressing to be a lawyer.)

Anyway, that’s the story behind the name of this blog. Not as funny as in Apple’s case, but isn’t it at least a little better than “Henrik’s blog”?

Seth told the story, so believe it.

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