Saab

So I heard Saab was in trouble and decided to see what their CEO had to say about it. Logged on to their web site and read ...

Ok, this is a fantasy. Companies don’t use their web sites to quickly react to whatever people are saying about them. My question is why not? Why is the Saab web site not the natural place to find out what’s on Saab’s CEO:s mind when the world crumbles around him? Instead, the management of Saab (and every other traditional company I know of) relies on press releases and the uncontrollable filter of business journalists to tell their story.

Why can’t the CEO of Saab have a daily blog? Written by him – not by a corporate clone. It wouldn’t have to be long. I would even prefer it to be short and spontaneous. He can string together a few sentences from the back seat of the limo on the way to work, and upload them directly from his iPhone.

Why is this still a fantasy? I have no idea. A CEO using modern technology to talk and listen to customers would get more grassroots support than he would know what to do with.