Astroturfing

Just want to assure you that you didn’t get “astroturfed” yesterday. Astroturfing is the practice of faking a grassroots movement to ship your merchandize on the web. Writing a blog post, for instance, celebrating your company’s products but pretending to be Average Joe. It’s the phony thing you would do if you’re an over-eager beaver trying to get a raise or you want to boink someone in the marketing department.

Keeping yesterday’s entry about Grandma and Handelsbanken in mind, I would like to declare that I don’t work for Handelsbanken, don’t own stock there and don’t have a crush on their CEO. I just think they do a good job. All sorted, then.