Tony and I have a thing

A man named Tony Levelle spent time yesterday helping me market my book (www.lattefarsan.se). He doesn’t know me and I don’t know Tony. Until he was done helping me, I didn’t know he existed.

So why did he spend his free time helping a stranger? I doubt I can call it “reciprocal altruism”. There’s nothing in it for Tony except my appreciation. And that seems to be enough. That’s what I love about Tony – he’s not after my money or time. He just wants me to be successful, because that will make him feel good and needed.

Hey, what if we all started living like this, and cut the moneyminders out of the equation all together?