Wednesday, November 25, 2009

Gandhi and Mont Blanc

On October 2, I marvelled at the fact that the people at Mont Blanc had produced a 23,000-dollar pen in memory of Mahatma Gandhi. The rant ended with the acknowledgement that the pen was nowhere to be found on the Mont Blanc website, so I hoped they had been brought to their senses.
No such luck. In this weekend’s super-flashy “Christmas Unwrapped” magazine accompanying the Financial Times, there is a full-page ad for the pen.
Why do I object to this? Because no matter the amount of badly thought-through ideas that sprung from the mahatma’s head, I cannot imagine him taking to the idea of a 23,000-dollar fountain pen. His life was about mainly about fighting injustice through non-violence, not about producing insanely expensive luxury items for people with too much money.

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