Monday, November 16, 2009

Credit Suisse


Today something as unusual as a high-five to a Swiss bank. Credit Suisse launched a campaign last Wednesday that features dads posing and playing with their kids. And they’re not dressed in suits and ties.
The text in this ad says “50% engineer, 50% entrepreneur, 100% father." Maybe I shouldn’t be surprised, but I honestly thought dads at this level juggled these percentages a little different.
Anyhoot, three cheers for Credit Suisse!

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