Gwen the homeless doll

Here’s a bizarre story that I would place in the what-were-they-thinking file if it didn’t make me laugh so much. Fitting for a light Friday entry.
Gwen Thompson is a brave/stupid attempt by toymaker Mattel to address/cash in on the recession. She’s a 95-dollar doll who is homeless and lives with her mom in a car. Gwen’s dad split when he lost his job, which would make me take offence if it wasn’t so believable.
I can’t make up my mind as to whether the appearance of Gwen is admirable or offensive. All I know is I can’t seem to work up a lather over it. I’m laughing too hard.